From games, to floor layout, to music, to comps and rewards and so much more, Casinos are masterful at attracting and retaining customers. They have created a finely-tuned environment where patrons are not just entertained but are also encouraged to spend more money, return frequently, and bring friends. This isn’t by accident. Casinos use a variety of sophisticated marketing strategies to create a sense of excitement, exclusivity, and opportunity. They have honed their techniques to a science, balancing immediate gratification with long-term engagement.

The series will be a deep dive into my 30+ years in successful marketing in different industries, my experience as a gambler and the experience and knowledge of casino marketing professionals.

What if you could apply some of those same marketing principles to your business? In this book series, we’ll dive into how you can apply some of these same marketing principles into your business.